Ahrefs Brand Radar vs Profound
A side-by-side look at two AI-visibility tools so you can pick the right fit. Figures are independently compiled; confirm current pricing on each vendor's site.
| Ahrefs Brand Radar | Profound | |
|---|---|---|
| Category | Monitoring & tracking | All-in-one GEO platform |
| Engines tracked | Google AI Overviews, AI Mode, Gemini, Microsoft Copilot, Perplexity, ChatGPT, Claude | ChatGPT, Perplexity, AI Mode, Gemini, Microsoft Copilot, Claude, Google AI Overviews |
| Starting price | From $199/mo | Custom |
| Free tier | No | No |
| Best for | Ahrefs users wanting AI visibility layered onto their existing backlink/keyword data. | Enterprises and agencies needing deep, multi-engine AI visibility measurement and attribution. |
| Link | Visit Ahrefs Brand Radar ↗ | Visit Profound ↗ |
Ahrefs Brand Radar in short
Brand Radar tracks a brand’s presence in AI answers (plus YouTube and Reddit) via custom prompts and a large prompt-database "AI Visibility Index," reporting mentions, citations, AI share of voice and estimated impressions. It is sold both standalone and bundled into Ahrefs subscriptions.
Full Ahrefs Brand Radar review →Profound in short
Profound measures how often and how favorably a brand appears across major answer engines, pairing prompt-level visibility data with an "AI Marketer" agent and AI-traffic attribution. It targets larger teams and agencies and is sold mainly through a free trial and quote-based enterprise contracts.
Full Profound review →Some outbound links may be affiliate links — see our disclosure.