Otterly.AI vs Profound
A side-by-side look at two AI-visibility tools so you can pick the right fit. Figures are independently compiled; confirm current pricing on each vendor's site.
| Otterly.AI | Profound | |
|---|---|---|
| Category | Monitoring & tracking | All-in-one GEO platform |
| Engines tracked | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Gemini, Claude, AI Mode | ChatGPT, Perplexity, AI Mode, Gemini, Microsoft Copilot, Claude, Google AI Overviews |
| Starting price | From $29/mo | Custom |
| Free tier | No | No |
| Best for | SMBs and agencies that want affordable, prompt-based AI monitoring. | Enterprises and agencies needing deep, multi-engine AI visibility measurement and attribution. |
| Link | Visit Otterly.AI ↗ | Visit Profound ↗ |
Otterly.AI in short
Otterly.AI tracks brand mentions, links and sentiment in AI answers for a set number of search prompts, and adds a GEO audit and citation-gap analysis. Pricing scales mainly on the number of prompts monitored, with some engines offered as paid add-ons.
Full Otterly.AI review →Profound in short
Profound measures how often and how favorably a brand appears across major answer engines, pairing prompt-level visibility data with an "AI Marketer" agent and AI-traffic attribution. It targets larger teams and agencies and is sold mainly through a free trial and quote-based enterprise contracts.
Full Profound review →Some outbound links may be affiliate links — see our disclosure.