Profound vs Semrush AI Visibility (AI Toolkit)
A side-by-side look at two AI-visibility tools so you can pick the right fit. Figures are independently compiled; confirm current pricing on each vendor's site.
| Profound | Semrush AI Visibility (AI Toolkit) | |
|---|---|---|
| Category | All-in-one GEO platform | Monitoring & tracking |
| Engines tracked | ChatGPT, Perplexity, AI Mode, Gemini, Microsoft Copilot, Claude, Google AI Overviews | ChatGPT, Google AI Overviews, Gemini, Perplexity |
| Starting price | Custom | From $99/mo |
| Free tier | No | No |
| Best for | Enterprises and agencies needing deep, multi-engine AI visibility measurement and attribution. | Current Semrush customers consolidating SEO and AI visibility in one vendor. |
| Link | Visit Profound ↗ | Visit Semrush AI Visibility (AI Toolkit) ↗ |
Profound in short
Profound measures how often and how favorably a brand appears across major answer engines, pairing prompt-level visibility data with an "AI Marketer" agent and AI-traffic attribution. It targets larger teams and agencies and is sold mainly through a free trial and quote-based enterprise contracts.
Full Profound review →Semrush AI Visibility (AI Toolkit) in short
Semrush’s AI Visibility plan tracks brand mentions and rankings across major AI engines on a per-domain basis, and plugs into its wider SEO and "Semrush One" offering. It suits existing Semrush users who want AI monitoring alongside traditional SEO data.
Full Semrush AI Visibility (AI Toolkit) review →Some outbound links may be affiliate links — see our disclosure.