Scrunch AI
See and shape how AI engines describe your brand.
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overviews
Overview
Scrunch AI tracks brand representation across answer engines, flags where content is missing or misrepresented, and (on higher tiers) can serve AI-optimized page views to crawlers at the CDN layer. It was acquired by Sitecore in 2026 and is being folded into Sitecore’s experience stack.
Best for: Brands wanting monitoring plus an agent-experience/edge-delivery layer, especially Sitecore customers.
Key features
- Brand representation tracking across engines
- Content gap and misrepresentation detection
- Site/GEO audits
- Personas and multi-seat workspaces
- Edge AI-view delivery and Agent Experience Platform (Enterprise)
Pros
- Clear, published self-serve pricing
- Backing and roadmap of a large parent (Sitecore)
- Differentiated edge/agent-experience features
Cons
- Pricing and packaging changed repeatedly through 2026
- Acquisition may shift focus toward Sitecore’s ecosystem
- Higher entry price than lightweight monitors
At a glance
| Category | All-in-one GEO platform |
|---|---|
| Engines tracked | ChatGPT, Claude, Gemini, Perplexity, AI Mode, Google AI Overviews |
| Pricing | From $250/mo |
| Based in | USA |
Data last checked . Verified against the official site on that date; pricing can change, confirm before buying.